

In one quick cut, they were then in the woods somewhere, or in some other liminal space, as if they'd blacked out due to the Grimace Shake's contents. They posted videos that started outside of a McDonald's location, announcing to the camera that they were about to try the Grimace Shake. The concept quickly spread to TikTok where meme creators took the plot a step further. This was likely due to the shake being purple, which is just objectively unnatural. These side effects were satirical, only being labeled as negative for the laughs. Many of the memes centered on the supposedly negative side effects of sipping the shake.

What Are The 'Grimace Shake' Memes On TikTok?Īt first, there were many memes and jokes happening on Twitter about Grimace's upcoming meal and shake. In turn, McDonald's released a limited edition Grimace Meal that revolved around the so-called Grimace Shake. So, where did these memes start? What do they mean and why are they so funny? Let's explain.Īt the beginning of the month, whoever was running the McDonald's verified Twitter account announced that Grimace was "taking over," posting a selfie of the beloved mascot as if he was the one pressing " send tweet." The tweet launched an ad campaign for McDonald's that revolved around Grimace's Birthday. In what are seemingly creepy videos, these TikTokers portray the satirically horrid aftermath of drinking the purple, milky beverage. Grimace Shake-related memes are currently appearing en masse on TikTok, where creators are producing avant-garde videos about the "effects" of the Grimace Shake. This month, it's all about McDonald's and its new (and purple) Grimace Shake.

Every once in a while, a viral marketing campaign from a fast food joint works really well.
